Clik here to view.
YouTubers bring audience to Ford-sponsored NBC reality series
Think reality TV is saturated with product placement? Meet Escape Routes, just finishing its run on NBC Saturday nights at 8 PM (as well as on Hulu), and using large amounts of screen time to sell you...
View ArticleClik here to view.
VidCon 2012: love, respect and double rainbows
I’ve always had a fond place in my heart for Vidcon, the celebration of YouTube and web content founded by John and Hank Green. Whenever I read articles claiming that YouTubers are a fad, I remember...
View ArticleClik here to view.
YouTube boy makes good: Michael Buckley wins Live With Kelly challenge
From thousands of applicants, YouTube star Michael Buckley has emerged triumphant in the Live With Kelly co-host challenge, winning the grand prize during last Friday’s broadcast. That’s right — What...
View ArticleClik here to view.
We asked the experts: How do you do YouTube?
Everyone uses YouTube – but how, exactly, are people engaging with the site? I’ve been wanting to ask a random assortment of users — from creators to mothers to execs to kids — how they consume YouTube...
View ArticleClik here to view.
Internet Icon Season 2 finale finds the two qualities that make a YouTube star
In the television world, reality competition series like Project Runway and Survivor struggle with their finales; after all, since the only thing viewers theoretically care about is finding out who...
View ArticleClik here to view.
Should YouTube stars forget about CPMs, sell handbags instead?
There's no denying that many creators are making a profit from their content -- but the launch of a new Pinterest-style site curating YouTubers' favorite things is a reminder of how important...
View ArticleClik here to view.
How do YouTubers fit into YouTube’s “Google Preferred” plans?
In preparation for next week's NewFronts, YouTube has developed a new initiative to showcase the top five percent of channels for advertisers. But how much YouTube-born talent is going to be considered...
View ArticleClik here to view.
YouTube is spending more money on original content
YouTube is once again investing in original content. But this time around, it is focusing on producers who are already successful on the site. YouTube is spending more money on original content...
View Article
